• Nick Sorrentino

How much of the Internet (and Internet traffic) is fake? WAY more than you think

Throughout the time we've run websites, almost a decade now, we have insisted on using the absolute most conservative numbers possible to measure performance. We know however that many other websites are not so conservative. It's long been understood by people in the online traffic world that there is a LOT of nonsense in the numbers quoted by the big boys (particularly) online. Just as an example, it was revealed in 2017 that HALF of CNN's followers on Twitter were flat out fake.

And there's plenty more digital bull pucky out there. Some call it fraud.

(From New York Magazine)
How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event “the Inversion.”

And check this out. Meanwhile in China...